DONALD Trump has had a bruising week. No wonder he had called on his popular daughter, Ivanka, to try and sell his message to female voters.
The ad appears aimed at women and touts Trump’s recently announced proposals for childcare tax credits and paid maternity leave through unemployment insurance.
The mother of three and business executive says her father “understands the needs of a modern workforce” and supports policies that “allow women to support their families and further their careers.”
The ad comes as Trump risks damaging his already low standing with women following a week of sparring with former Miss Universe winner Alicia Machado who gained weight when Trump owned the pageant.
After being widely regarded as having lost the debate against rival Hillary Clinton, Trump’s week got worse when he decided to send a series of tweets at about 3am falsely claiming that Ms Machado had been in a sex tape.
Things only got worse for the Republican nominee when it was revealed that he himself had starred in a soft porn video.
The media also dug up comments in which he told shock jock Howard Stern that he had viewed Paris Hilton’s sex tape and that it “made Paris hotter.”
He also says awkwardly that when his friends Rick and Kathy Hilton introduced the billionaire to Paris at age 12 that he was mesmerised by how beautiful she was.