So when West announced on Twitter Wednesday that he was opening 21 pop-up stores around the world this weekend-including one in Houston-we didn’t know what to expect. West who is now promoting his “The Life of Pablo” album on a U.S tour has suddenly become an exclusive fashion designer.
Featuring pieces from West’s Life of Pablo clothing line, the shop will be open for three days: 11 a.m. -7 p.m. Friday and Saturday, and noon-6 p.m. Sunday.
He tweeted to fans: “21 PABLO STORES WORLDWIDE THIS WEEKEND LOCATIONS HERE”, along with a map showing all of the points. We are hearing shoppers are only allowed to try on jackets, nothing else.
Many customers said they brought other bags from different stores to put their Pablo merchandise in, so not to advertise to thieves.
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The temporary storefront sells clothing inspired by West’s latest album, “The Life of Pablo”. Obviously, there is no doubt about it that the rapper and fashion designer is going global. “At some point you just want to break up and go home, but then you think about why you’re here”.
“I was safe but wasn’t warm last night”, she said. “I’m buying everything. It’s dope”.
“I love the album, I’ve got my dad’s credit card ready to swipe away”, said one young lady. If the NY pop-up is any indication, you can expect such items as Robert Kardashian/Donda West memorial t-shirts for $45, hoodies for $95, and burgundy bombers for $350. Beyond $45 tees and $95 hoodies, the collection included $400 thrift-store-sourced jackets emblazoned with Pablo graphics.