When it was reported at the beginning of August that Frank Ocean’s long-anticipated sophomore album Boys Don’t Cry was days from release, fans thought their years of waiting were over.
A visual album by Frank Ocean, “Endless,” has arrived, possibly serving as an introduction to Mr. Ocean’s upcoming already-announced music release.
The record features contributions by James Blake and Radiohead’s Jonny Greenwood.
Four years after his debut album and a year of release date speculation, the artist finally came from under that rock he was hiding and blessed us with new music.
Endless was released through Apple Music and features a 45-minute black and white video of Ocean lookalikes.
Endless is actually a different project from his new album, previously called Boys Don’t Cry.
Instead, the name Boys Don’t Cry applies to a print publication that customers received when they purchased his album Blonde at pop-up shop locations installed in London, Los Angeles, New York and Chicago. The “visual album” concept, of course, places Endless in the same category as Beyonce’s two such efforts: 2013’s Beyonce and this year’s Lemonade.
“I got two versions / I got two versions”, Ocean raps towards the beginning of the atmospheric track, referencing a clue he posted on his web site about his Channel Orange follow-up way back in April 2015. He’s followed that up with another new full-length album titled Blonde, which is available on iTunes now. The fact that Apple has secured the exclusive rights to Frank Ocean content is a huge win against rivals like Tidal and Spotify. Last night he returned to the same warehouse location for a second livestream, again playing recordings of some new material, only this time finished songs with vocals. British RB vocalist Sampha and producer Arca are also listed as collaborators on Endless.
Frank Ocean on “Blonde”: “I had the time of my life making all of this”.