Apple announcements: iPhone 7, Mario game, new watch

Apple CEO Tim Cook speaks during the Apple launch event at the Bill Graham Civic Auditorium in San Francisco California USA 07 September 2016

At a press conference in San Francisco Wednesday, Apple introduced the iPhone 7 and iPhone 7 Plus, describing the devices as the “most advanced iPhone ever”.

With the audio jack gone, they will ship with a pair of earbuds that connect to the phone’s lightning port – where the phone’s charge cord plugs in – as well as an adapter for those who want to use other headphones.

All iPhone 7 and iPhone 7 Plus models will include EarPods with a Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter.

It also removed the analog headphone jack, as was widely expected. New watch faces, new ways to open apps, and more messaging features all make watchOS 3 a huge update to the Apple Watch. The wireless technology works alongside iCloud and iOS to give users a seamless experience that does not require additional pairing across iPhone, iPad, Apple Watch and even iMac.

Sounds pretty good until you realize they will retail for about $160; that’s no cheap purchase after a $650 upgrade to the new iPhone.

“I think wireless is great”, she said, and the same goes for Apple and its products.

If that happens, it will be bad news for Apple, the world’s most valuable company.

Apple may be setting the stage for a dramatically different iPhone model to debut next year on the 10th anniversary of the smartphone first introduced in 2007, Bajarin reasoned.

“Apple has rethought the Apple Watch significantly since its first release”, said Jackdaw Research chief analyst ja Dawson.

Apple is continuing to sell the original model, renaming it Series 1, although it will equip the older hardware with the new processor to make it twice as fast as before. Specifically, the iPhone 7 Plus has two 12-megapixel cameras on the back – one wide-angle, and the other with a 56mm telephoto zoom.

The tech giant has unveiled its latest iPhone and given a peek at its second generation Apple Watch. The decision is a controversial one, given how many of Apple’s millions of customers may be using expensive wired headphones.

The Lightning connection on the Apple iPhone 7 is shown on display during an Apple media event in San Francisco, California September 8, 2016.

Apple designed new wireless headphones called AirPods to replace the traditional ear buds. It will be available as a free download beginning September 13. Apple is also donating iPads to more than 50,000 students through its role in the ConnectedED national education initiative.

The iPhone 7 Plus features two 12MP camera lenses to create a 2x zoom effect and composite high-quality images, while the smaller iPhone 7 has a single improved 12MP lens.

It was also announced at the Apple event the new smartphone will allow for extra two hours of battery life.

Apple made a number of other announcements today, including a new, waterproof Apple watch and a Super Mario Brothers game coming to iOS later this year.

They are expected to start shipping the latest Smartphone to major markets, including the United States and China, on September 16.